LDMD - LDMD-01/vol01-Cpr

The Proceedings of the International Conference Literature, Discourse and Multicultural Dialogue

Volume no. 1, 2013

Conference date: 5-6 December 2013
Location: Tîrgu-Mureș, Mureș

Editorial Information:
Iulian Boldea (Coordinator)
Studies on Literature, Discourse and Multicultural Dialogue, Arhipelag XXI Press, Tîrgu-Mureș, Mureș, 2013, ISBN: 978-606-93590-3-7
(C) Arhipelag XXI Press, 2013

Section: Communication and Public Relations - see volume with all papers

MULTICULTURALISM, IDENTITY AND INTERCULTURALITY Iulian BOLDEA, Professor, PhD, "Petru Maior" University of Tîrgu-Mureș		8-17
CULTURAL PRODUCTION IN THE DIGITAL ERA Elena ABRUDAN, Professor, PhD, "Babeș-Bolyai" University of Cluj-Napoca		18-24
BRICK WALLS IN CROSS-GENDER COMMUNICATION Stăncuța-Ramona DIMA-LAZA, Associate Professor, PhD, "Vasile Goldiș" Western University of Arad		25-29
METHOD AND CREATION IN THE OBJECTUAL TEACHING PROCESS IN SUPERIOR EDUCATION AND ITS ACTIONAL PERSPECTIVE Ludmila BRANIȘTE, Associate Professor, PhD, "Alexandru Ioan Cuza" University of Iași		30-36
PLURALISM AND COMMUNICATION - MULTI-ETHNIC VALUES IN TRANSYLVANIAN COMUNITY Rodica ILIE, Associate Professor, PhD, "Transilvania" University of Brașov and Anca BUTA, Sociologist		37-55
CONSIDERATIONS ON SELF-TRAINING IN THE INNOVATION UNION Petruța BLAGA, Professor, PhD, and Avram TRIPON, Associate Professor, PhD, "Petru Maior" University of Tîrgu-Mureș		56-61
THE NEW HUMANISM AND THE PARADIGM OF KNOWLEDGE IN THE GLOBALIZATION ERA Sorin IVAN, Associate Professor, PhD, "Titu Maiorescu" University of Bucharest		62-72
COMMUNITY-BASED PREVENTION AND CESSATION OF TOBACCO USE AMONG YOUNG ADOLESCENTS ALBERT-LÖRINCZ Enikö, Professor, PhD, "Babeș-Bolyai" University of Cluj-Napoca		73-79
THE SOURCES OF BASIC ANTINOMIES AND THE PROBLEM OF INTERCULTURAL DIALOGUE Dan Gabriel SÎMBOTIN, Associate Professor, PhD, "Apollonia" University of Iași, Scientific Researcher, Romanian Academy - Iași Branch		80-88
DEVELOPING STUDENTS' INTERCULTURAL COMMUNICATIVE COMPETENCE THROUGH AUTHENTIC RESOURCES. A PERSPECTIVE ON A PRE-SERVICE TEACHER TRAINING PROGRAM Raluca PETRUȘ, Assistant and Mușata BOCOȘ, Professor, PhD, "Babeș-Bolyai" University of Cluj-Napoca		89-96
CRISIS COMMUNICATION AND THE ROLE OF THE PR SPECIALIST Cosmin IRIMIEȘ, Associate Professor, PhD, "Babeș-Bolyai" University of Cluj-Napoca		97-103
HUMAN COMMUNICATION AS AN OPERATIONAL PROCESS IN THE PUBLIC SPACE Eugeniu NISTOR, Assistant Professor, PhD, "Petru Maior" University of Tîrgu-Mureș		104-110
USING ASSERTIVE COMMUNICATION IN TEACHING Larisa Ileana CASANGIU, Associate Professor, PhD, "Ovidius" University of Constanța		111-114
THE EFFECTS OF GIPSY PEOPLE MIGRATION FROM HUNEDOARA ON INTERETHNIC COMMUNICATION Tiberiu CRISOGEN DÎSCĂ, Assistant, PhD and Teodor PĂTRĂUȚĂ, Prof., PhD, "Vasile Goldiș" University of the West, Arad		115-122
MULTICULTURALISM OR INTERCULTURALISM AND DIVERSITY IN UNITY Teodor PĂTRĂUȚĂ, Prof., PhD and Tiberiu CRISOGEN DÎSCĂ, Assistant, PhD, "Vasile Goldiș" University of the West, Arad		123-127
COMMUNICATION IN THE SOCIAL PROCESSES Georgeta STOICA-MARCU, Associate Professor, PhD, "Ovidius" University of Constanța		128-132
CULTURAL PERCEPTIONS OF BRAND POSITIONING ON THE INSTRUMENTAL - SYMBOLIC FRAMEWORK Sabina Mihaela RUSU, Assistant Professor, PhD, "Apollonia" University of Iași		133-139
INTERETHNIC AND INTERCULTURAL RELATIONSHIPS. DIFFERENCESAND PERCEPTIONS Mihaela Luminița SANDU, Asistent Professor PhD, Universitatea "Andrei Saguna", Constanța and Mihaela RUS, Associate Professor PhD, "Ovidius" University of Constanța		140-147
COMMUNICATING EUROPE - COMMUNICATION AND MEDIA POLICIES Cristina NISTOR, Assistant Professor, PhD and Camelia NISTOR, PhD Candidate, "Babeș-Bolyai" University of Cluj-Napoca		148-155
THE EFFICIENCY OF PRAGMATIC IMPLICATURE IN THE LANGUAGE OF TOURISM Raluca CRIȘAN, Assistant Professor, PhD Candidate and Anișoara POP, Associate Professor, PhD, "Dimitrie Cantemir" University of Tîrgu-Mureș		156-161
RELATIONSHIP MANAGEMENT THEORY CASE STUDY - BABES-BOLYAI UNIVERSITY, CLUJ-NAPOCA Corina ROTAR (BOIE), Assistant Professor, PhD, "Babeș-Bolyai" University of Cluj-Napoca		162-168
LANGUAGE AND PARALANGUAGE IN ADVERTISING Ioana BăRBULESCU, Assistant Professor, PhD, "Lucian Blaga" University of Sibiu		169-174
REBRANDING OF HIGHER EDUCATION IN ROMANIA Veronica Ioana ILIEȘ, Assistant Professor, PhD and Paul Alexandru FăRCAȘ, Assistant PhD, "Babeș-Bolyai" University of Cluj-Napoca		175-183
COMMUNICATION OF THE INCIDENCE OF SYPHILIS THROUGH A COMPARATIVE STUDY IN ROMANIA VERSUS MUREȘ Claudia NISTOR, PhD Candidate, University of Medicine and Pharmacy, Tîrgu-Mureș		184-191
CORPORATE SOCIAL RESPONSIBILITY APPROACHES IN THE INTERNATIONAL BUSINESS CONTEXT Oana ALBESCU, PhD Candidate, "Babeș-Bolyai" University of Cluj-Napoca		192-203
REFLECTIONS ON USING CLASS MULTICULTURALISM AS A LEARNING TOOL IN UNIVERSITIES Mihaela MECEA, PhD Candidate, "Babeș-Bolyai" University of Cluj-Napoca		204-211
COMMUNICATIVE MESSAGE AS NUCLEAR THINKING OF AN ASPIRATIONAL DESIRE Ștefan VLăDUȚESCU, Associate Professor, PhD, University of Craiova		212-218
CENTER OF COMPETENCE - APPLICATION CREATIVE COMMUNICATION IN ROMANIA Avram TRIPON, Associate Professor, PhD and Petruța BLAGA, Professor, PhD, "Petru Maior" University of Tîrgu-Mureș		219-223
THE CRISIS OF EDUCATION AND THE CRISIS OF THE SYSTEM Alex CISTELECAN, Assistant Professor, PhD, "Petru Maior" University of Tîrgu-Mureș		224-227
ROȘIA MONTANă PROTEST. AN EMPIRICAL PERSPECTIVE Anișoara PAVELEA, Assistant Professor, PhD, Lorina CULIC, Research Assistant, Flavia TOPAN, Associate Assistant, Ioana IANCU, Lecturer, PhD, "Babeș-Bolyai" University of Cluj-Napoca		228-238
TEACHING COMMUNICATION SKILLS TO BUSINESS STUDENTS - PRESENTATIONS Elena CIORTESCU, "Alexandru Ioan Cuza" University of Iași		239-243
ADVERTISING FROM THE SAXON PRESS IN TRANSYLVANIA IN THE INTERWAR PERIOD Ioana LEPĂDATU, Assoc. Assistant, PhD, "Babeș-Bolyai" University of Cluj-Napoca		244-255
ASPECTS REGARDING INTERNATIONAL ADOPTION Ioana-Raluca TONCEAN-LUIERAN, Assistant, PhD Candidate, "Dimitrie Cantemir" University of Tîrgu-Mureș		256-262
HUMAN SECURITY - NORMATIVE UTILITY AND ETHICAL CHALLENGES Bogdan ȘTEFANACHI, Assistant Professor, PhD, "Alexandru Ioan Cuza", University of Iași		263-271
COMMUNICATION RELATIONS OF THE ROMANIAN STUDENTS IN GERMANY Alexandra PORUMBESCU (DIȚESCU), Assistant, PhD Candidate, University of Craiova		272-277
THE VIEW ON CORPORATE GOVERNANCE IN TRANSITION ECONOMIES. EXECUTIVE COMPENSATION IN CROATIA.CORPORATE GOVERNANCE IN MACEDONIA AND ROMANIA Rezart DIBRA, PhD Candidate, European University of Tirana, Albania		278-296
CORPORATE CULTURAL DIPLOMACY: DESIGN, OBJECTIVES AND EVALUATION. EVIDENCE FROM THE BEER INDUSTRY Horațiu DAN, PhD, "Babeș-Bolyai" University of Cluj-Napoca		297-305
THE "FAILURE OF MULTICULTURALISM" IN THE EUROPEAN UNION. IDENTITY-SECURITY NEXUS. EU MEMBER STATES - COMPARATIVE VIEW Claudia Anamaria IOV, PhD, Claudia MERA, PhD, and Claudiu MARIAN, PhD, "Babeș-Bolyai" University of Cluj-Napoca		306-315
MANAGING MEDIA. IMPORTANT STEPS IN INFLUENCING PUBLIC OPINION Laura IRIMIEȘ, PhD, "Babeș-Bolyai" University of Cluj-Napoca		316-321
METHODS TO PREVENT THE INTRODUCTION OF PIRATED MERCHANDISE ON EUROPEAN MARKET Ionela Cecilia SULEA, Assistant University "Dimitrie Cantemir" of Tîrgu-Mureș		322-328
NO MORE ANGER AND FEAR. THE INSPIRATIONAL VOCABULARY OF CONTENTIOUS POLITICS Oana OLARIU, PhD Candidate, "Alexandru Ioan Cuza" University of Iași		329-347
TURKEY (THE FORMER GEOPOLITICAL POWER OF THE OTTOMA EMPIRE), AN IMPORTANT DECISION MAKER FOR THE FATE OF THE WORLD Florinel IFTODE, Assistant Professor, PhD, "Danubius" University of Galați		348-357
ADVERTISING - FORM OF THE MULTICULTURAL DIALOGUE IN THE DOBROGEAN SPACE ? Mădălina LASCA, PhD, "Ovidius" University of Constanța		358-362
MULTICULTURALITY AND DIGITAL FRACTURE. COMPARATIVE STUDY ON THE PROCESS OF APPROPRIATION OF TECHNOLOGY AND COMMUNICATION IN THE CASE OF TRAVELING ROMANIAN AND FRENCH BLOGGERS Raluca TUDOR, PhD, National School of Political and Administrative Studies, Bucharest		363-372
MEANS OF OBTAINING LEXICAL CREATIONS IN THE ADVERTORIAL DISCOURSE Raluca POPESCU, PhD Candidate, University of Bucharest		373-382
REINFORCING COMMUNICATION BY MEANS OF ENGLISH CLASSES IN THE CASE OF TECHNICAL UNIVERSITY STUDENTS Daciana INDOLEAN, PhD, Technical University of Cluj-Napoca		383-389
THE PRESENT WORLD AND THE SACRED Emilia TOMESCU, Assistant Professor, PhD, "Lucian Blaga" University of Sibiu		390-394
WRITING FROM / "INTO" THE SCREEN Elena UNGUREANU, Scientific Researcher, PhD, The Philology Institute of the Moldavian Science Academy		395-401
I AND YOU IN COMMUNICATION Ileana TăNASE, Associate Professor, PhD, "Valahia" University of Tîrgoviște		402-407
COMMUNICATIVE LANGUAGE TEACHING FOR MEDICAL STUDENTS Laura Ioana LEON, Assistant Professor, PhD, "Grigore T. Popa" University of Medicine and Pharmacy, Iași		408-411
SENSE AND CONTEXT: ELEMENTS OF NEW MEDIA COMMUNICATION Lucian-Vasile SZABO, Assistant Professor, PhD, University of the West, Timisoara		412-419
KITSCH, MASS CULTURE AND PROPAGANDA Lavinia HULEA, Assistant, University of Petroșani		420-423
BEAUTY AND NATION: MISS ROMANIA AS INTERNATIONAL AMBASSADOR (1929-1936) Sonia-Doris ANDRAȘ, London College of Fashion, University of the Arts, London		424-431
VERBAL INVENTIVENESS AND PAMPHLETARY HUMOR - A FORM OF "SELF-EXPRESSIVE" STREET PROTEST Sorin PREDA, Assistant Professor, PhD, "Dunărea de Jos" University of Galați and Violeta POPA, Assistant Professor, PhD, "Vasile Alecsandri" University of Bacău		432-437
THE NEW RHETORIC OF THE POLITICAL DISCOURSE, FROM ART TO PRAGMATISM Elena BANCIU, Assistant Professor, PhD, Ecological University of Bucharest		438-441
THE DISCOURSE OF CORPORATE SOCIAL RESPONSIBILITY IN A CRITICAL PERSPECTIVE: CORPORATE IDENTITY IN THE MINING INDUSTRY Sorina CHIPER, Assistant Professor, PhD, "Alexandru Ioan Cuza" University of Iași		442-448
THE ETHICAL BEHAVIOR ISSUES AND MULTICULTURAL INFLUENCES ON INTERNATIONAL BUSINESS RELATIONS IN THE ECONOMIC CRISI CONTEXT Simona LUPULEAC, Drengand Zenica-Livia LUPULEAC, Dreng., "Apollonia" University of Iași		449-454
<THE WRITING BULIMIA BOOKS IN THE 21ST CENTURY Ștefana-Oana CIORTEA-NEAMTIU, Assistant Professor, PhD, University of the West, Timisoara		455-464
WORD, COMMUNICATION, COMMUNIONROMANIAN COMMUNITIES FROM OUTSIDE THE BORDERS OF THE COUNTRY Ancuța NEGREA, Assistant Professor, PhD, "Valahia" University of Tîrgoviște		465-472
SOME CONSIDERATIONS ABOUT INTERNATIONAL DIVORCE Oana Voica NAGY, Assistant, PhD Candidate, "Dimitrie Cantemir" University of Tîrgu-Mureș		473-479
RELEVANZ DES INTERKULTURELLEN TRANSFERS BEI ÜBERSETZUNGEN IM BEREICH DES TOURISMUS. EXEMPLARISCHE ANALYSE ANHAND VON TEXTEN DER ZEITSCHRIFT "ENJOY VIENNA" Mihai DRAGANOVICI, Assistant Professor, PhD, University of Bucharest		480-487
ETHICAL ASSUMPTION OF DELIBERATIVE COMMUNICTION Laura CIUBOTĂRAȘU PRICOP, PhD, "Alexandru Ioan Cuza" University of Iași		488-492
A BATTLE WITH UNCERTAINTY 1 OF COMMUNICATION AS AN ACADEMIC DISCIPLINE: TITLE UNCERTAINTY Ștefan VLĂDUȚESCU, PhD, Associate Professor, University of Craiova		493-504