CCI - CCI-03/vol03-Com

The Proceedings of the International Conference Communication, Context, Interdisciplinarity

Volume no. 3, 2014

Conference date: 23-24 October 2014
Location: Tîrgu-Mureş, Mureş

Editorial Information:
Communication, Context, Interdisciplinarity - 3rd Edition, ISSN: 2069 - 3389
Edited by: The Alpha Institute for Multicultural Studies
Published by: "Petru Maior" University Press, Tîrgu-Mureş, 2014

Section: Communication - see volume with all papers

ON THE STATUS OF NOWADAYS PHILOSOPHICAL PRAGMATICS Gheorghe Clitan, Prof., PhD, West University of Timişoara		9-22
THE RITUALIZATION OF THE POLITICAL DISCOURSE AND THE PHENOMENA OF MANIPULATION THROUGH TELEVISION Petru Dunca, Prof., PhD, Technical University of Cluj-Napoca, Baia Mare Northern University Centre		23-30
IMAGOLOGY AND INTERCULTURALITY4 Iulian Boldea, Prof., PhD, "Petru Maior" University of Tîrgu-Mureş		31-39
SPATIAL PLANNING BETWEEN GEOGRAPHY AND THE ART OF CONVERSATION Violeta Puşcaşu, Prof., PhD, "Dunărea de Jos" University of Galaţi		40-47
CONSIDERATIONS ABOUT THE REWARDS IN MODERN MANAGEMENT Constantin Teleşpan, Prof., PhD, Romanian-German University of Sibiu		48-53
UNIVERSALIZATION AND GLOBALIZATION. CONCLUSIONS ABOUT THE ROLE OF PR IN CONTEMPORARY SOCIETY Dumitru Borţun, Assoc. Prof., PhD, National University of Political Studies and Public Administration, Bucharest		54-61
ABOUT AN INTERACTIVE METHOD OF STOCHASTIC PROGRAMMING Alexandru Hampu, Assoc. Prof., PhD, Romanian-German University of Sibiu		62-66
THE "DISTANCE" BETWEEN INDIVIDUALS AND THE RHETORICAL INSTITUTIONS Daniela Dunca, Assoc. Prof., PhD, Tehnical University of Cluj-Napoca, Baia Mare Northern University Centre		67-72
ADVERTISEMENT INFORMATION BETWEEN MANIPULATION AND ART Ileana Tănase, Assoc. Prof., PhD, "Valahia" University of Tîrgovişte		73-78
FEMALE PRESIDENTIAL CANDIDATES' PROFILE – ROMANIA 2014 Ioan Hosu, Assoc. Prof., PhD, Lorina Iulia Culic, Research Assistant, PhD Student, Anişoara Pavelea, Assist. Prof., PhD, Ada-Maria Ţîrlea, PhD Student and Andreea-Nicoleta Voina, PhD Student, "Babeş-Bolyai" University of Cluj-Napoca		79-91
CLINICAL COMMUNICATION SKILLS: GUIDELINES ON COMMUNICATING WITH CHILDREN AND YOUNG PEOPL Laura Ioana Leon, Assoc. Prof., PhD, "Grigore T. Popa" University of Medicine and Pharmacy, Iaşi		92-94
SPEECH AND TYPES OF DISCOURSE. CASE STUDY Eugeniu Nistor, Assist. Prof., PhD, "Petru Maior" University of Tîrgu-Mureş		95-104
COMMUNICATION, CONTEXT AND INTERDISCIPLINARY IN THE WORKS OF ABEL SALAZAR (1889-1946) AND THOSE OF NICOLAE C. PAULESCU (1869-1931): THE EUROPEAN CRISIS AND THE NOTION OF THE SOUL AND GOD IN PHYSIOLOGY Luiza Marinescu, Assoc. Prof., PhD, "Spiru Haret" University of Bucharest		105-114
COMMUNICATION BETWEEN DOCTOR AND PATIENT DEPENDING ON THE TYPOLOGY OF THE PATIENT Nicolae Chirilă, Assoc. Prof., PhD, "Petru Maior" University of Tîrgu-Mureş and Cristian Chirilă, Student, University of Medicine and Pharmacy, Tîrgu-Mureş		115-119
SUBTEXTUALITY: INTENTIONAL PROCESS OF COMMUNICATION Regis Mafteiu Roman, Assoc. Prof., PhD, "Aurel Vlaicu" University of Arad		120-128
AUTISM AND IMPAIRED COMMUNICATION IN MOVIES Smaranda Ştefanovici, Assoc. Prof., PhD, "Petru Maior" University of Tîrgu-Mureş		129-133
MANAGERIAL PROVOCATIONS, ORGANISATIONAL EVOLUTION AND ONLINE COMMUNICATION Ioan Hosu, Assoc. Prof., PhD, Lorina Iulia Culic, Research Assistant, PhD Student, Anişoara Pavelea, Assist. Prof., PhD, "Babeş-Bolyai" University of Cluj-Napoca		134-148
CONCEPTUALIZATION AND COMMUNICATION IN ANCIENT GREECE Eugeniu Nistor, Assist. Prof., PhD, "Petru Maior" University of Tîrgu-Mureş		149-153
BETWEEN THE CURRENCY OF SIGNS AND THE TRIBUNAL OF SIGHT; THE ORIGINS OF THE ADVERTISING ENCODING AND DECODING PROCESSES IN THE RENAISSANCE CULTURE Adriana Dana Listes Pop, PhD Student, "Babeş-Bolyai" University of Cluj-Napoca		154-162
SUCCESFUL ORAL PRESENTATION: A CHALLENGE FOR EVERYONE Adriana Monea, Assist. Prof., PhD, University of Medicine and Pharmacy, Tîrgu-Mureş Monica Monea, Assoc. Prof., PhD, University of Medicine and Pharmacy, Tîrgu-Mureş		163-170
POPULAROID. THE REPRESENTATION OF SOCIETY IN POPULAR ROMANIAN FILMS BEFORE AND AFTER 1989 Alex. Cistelecan, Assist. Prof., PhD, "Petru Maior" University of Tîrgu-Mureş		171-180
IMMERSION COURSE ̶ FROM INTERCULTURALITY TO LANGUAGE WITH MEDICAL SPECIFIC Alina Andreica, Assistant, PhD, "Iuliu Haţieganu" University of Medicine and Pharmacy		181-187
DOCTOR-PATIENT COMMUNICATION IN CASE OF MALIGNANCIES Alina Ormenişan, Assist. Prof., PhD (1), Radu Ionuţ Grigoraş, Assist. Prof., PhD, Adina Coşarcă, Assist. Prof., PhD, Andreea Irina Grigoraş, Dentist (2) and Suciu Mircea, Assoc. Prof., PhD., 1: University of Medicine and Pharmacy, Tîrgu-Mureş, 2: DentalTop Clinic, Tîrgu-Mureş		188-193
CENSORSHIP AND WAR: BETWEEN THE FREEDOM OF EXPRESSION, THE NEED TO KNOW AND THE POLITICAL GOAL "PURSUED WITH OTHER MEANS" Andrei Alexandru Achim, Assist. Prof., PhD., Technical University of Cluj-Napoca, Baia Mare Northern University Centre		194-201
INTERCULTURAL COMMUNICATION COMPETENCE Andrei Marian, Assist. Prof., PhD, "Al. Ioan Cuza" University of Iaşi		202-213
KITSCH – THE HOARTFROST OF ART Aniela Ioana Corlăteanu, Instructor, PhD Student, "Lucian Blaga" University of Sibiu		214-220
INTERDISCIPLINARITY IN THE LANGUAGE OF ARCHITECTURE Bianca Geman, Assistant, PhD Student, Technical Construction University of Bucharest		221-224
THE NEW AESTHETIC TURN IN THE ARTISTIC RESEARCH AFTER THE END OF ART Cătălin Gheorghe, Assist. Prof., PhD, "George Enescu" Arts University, Iaşi		225-231
DECOMMUNIZATION OF THE ADVERTISING LANGUAGE AND THE EMERGENCE OF A NEW CONSUMER PROFILE Corneliu Cezar Sigmirean, PhD Student, "Babeş-Bolyai" University of Cluj-Napoca		232-238
MERCHANDISIER - CLIENT COMMUNICATION AND THE IMPACT ON SALES Diana-Elena Cozma-Matei, PhD Student, Technical University of Cluj-Napoca		239-241
COMMUNICATION AND CONTEXT IN ADVERTISING Daniela Lucia Ene, Assist. Prof., PhD, Doina Mihaela Popa, Assoc. Prof., PhD, "Gheorghe Asachi" University of Iaşi		242-251
PARTICULARITIES OF COMMUNICATION WITH JUVENILE PATIENTS - AN ETHICAL PERSPECTIVE Daniela Popa, Assist. Prof., PhD, Simona Grigorescu, PhD Student Florea Daniela, Medical Assistant, Eleonora Dinu, PhD Student Liliana Rogozea, Prof., PhD, "Transilvania" University of Braşov		252-259
MUSEUM COMMUNICATION AND ETHNOLOGICAL CONTEXTUALIZATION Dorel Marc, PhD, Scientific Researcher II, Mureş County Museum		260-270
DEALING WITH LEVELS OF FORMALITY IN BUSINESS COMMUNICATION Elena Ciortescu, Assist. Prof., PhD, "Al. Ioan Cuza" University of Iaşi		271-276
B2C COMMUNICATION IN ROMANIA, BASED ON CTA AND KEYWORD RESEARCH Lako Cristian, Assistant, PhD Student, "Petru Maior" University of Tîrgu-Mureş		277-290
CAN STORYTELLING ENHANCE THE ENTREPRENEURIAL SPIRIT OF DISADVANTAGED YOUTH?A COMPARATIVE STUDY – ROMANIA AND SOUTH AFRICA Lia Codrina Conţiu, Assist. Prof., PhD, "Petru Maior" University of Tîrgu-Mureş, Thomas Van Der Walt, Prof., PhD, University of South Africa		291-298
CHINAFRICA: NEW AND SOCIAL MEDIA CHALLENGES FOR DEMOCRATIZATION Lucian-Vasile Szabo, Assist. Prof., PhD, West University of Timişoara		299-310
ORIGINAL MANIPULATION, INTOXICATION AND POLITICAL PROPAGANDA TECHNIQUES AND STRATEGIES IN ELECTORAL CAMPAIGNS Marius Paşcan, Assist. Prof., PhD, "Petru Maior" University of Tîrgu-Mureş		311-322
INFORMATION AND COMMUNICATION TECHNOLOGIES AND THEIR SPECIFIC IN THE ACADEMIC ENVIRONMENT Elena Tîrziman, Assoc. Prof., PhD, University of Bucharest		323-330
COMMUNICATION BETWEEN MASTER AND DISCIPLE: DON JUAN MATUS AND CARLOS CASTANEDA Emilia Tomescu, Assist. Prof., PhD, "Lucian Blaga" University of Sibiu		331-340
THE NEW COMMUNICATION TECHNOLOGIES – A POTENTIAL SKETCH FOR A GLOBAL ARTIFICIAL INTELLIGENCE Ioan Claudiu Farcaş, Assist. Prof., PhD, Technical University of Cluj-Napoca, Baia Mare Northern University Centre		341-345
MEDIA, MULTIMEDIA AND NEW MEDIA – NOTES ON COMPREHENDING CERTAIN TERMS FROM THE THEORY OF COMMUNICATION Ioan Lesuţan, Assist. Prof., PhD, "Vasile Goldiş" University of the West, Arad		346-351
DEFINING THE CONTEXT OF ADVERTISING COMMUNICATION. ETHICAL IMPLICATIONS FOR ADVERTISING TEACHERS Ioana Grancea, Postdoc Researcher, PhD, The Romanian Academy, Iaşi Branch		352-360
FROM THE DECADE OF THE PRODUCT TO THE ONE OF THE CONSUMER IN THE ADVERTISING INDUSTRY Ioana Lepădatu, Assistant, PhD, "Babeş-Bolyai" University of Cluj-Napoca		361-367
ONLINE TOOLS FOR ACADEMIC RESEARCH Lako Cristian, Assistant, PhD Student, "Petru Maior" University of Tîrgu-Mureş		368-370
ADVERTISING AS HYBRIDIZATION OF CULTURE AND ECONOMY: THE PATTERN OF GLOBAL COMMUNICATION CONSUMERISM Ioana Mudure-Iacob, Assistant, PhD, "Babeş-Bolyai" University of Cluj-Napoca		371-379
THE MEDIA AND THE POLITICAL CLASS. CHOMSKIAN PERSPECTIVES Ana-Daniela Leonte (Farcaş), PhD Fellow, SOP HRD/159/1.5/S/133675 Project, Romanian Academy Iaşi Branch		380-388
RELIGIOUS SYMBOL AND ARTISTIC SYMBOL IN THE ACT OF COMMUNICATION Lorena Valeria Stuparu, Scientific Researcher III, PhD, Romanian Academy		389-399
THE ETHICS OF ADVERTISING IN THE CONTEXT OF THE ETHICS OF COMMUNICATION Melinda Izabela Achim, PhD, Postdoc Researcher		400-406
ADVERTISING – A SMART COMMUNICATION Merima Carmen Petrovici, Assist. Prof., PhD, Ecological University of Bucharest		407-411
SPECTATING/PARTICIPATING. MODES OF SPECTATORSHIP Monica-Olivia Grecea, PhD Student, "Babeş-Bolyai" University of Cluj-Napoca		412-416
WHAT SHOULD MAN DO IN ORDER TO BE HAPPY? ESSAY ON EUDAIMONISM, HEDONISM AND MANIPULATION Nicolae Iuga, PhD, "Vasile Goldiş" University of Arad		417-427
MEDICAL STUDENT ATTITUDES TOWARD THE DOCTOR–PATIENT COMMUNICATION Codruţa Alina Popescu, Assist. Prof., Dr., Şoimiţa Mihaela Suciu, Prof., Dr., Anca Dana Buzoianu, Prof., Dr., "Iuliu Haţieganu" University of Medicine and Pharmacy, Cluj-Napoca		428-433
PRELIMINARY ANALYSIS OF BUILDING AN AUTHENTIC DEPARTMENT BRAND IN AN ACADEMIC INSTITUTION. MIXED METHODOLOGICAL APPROACH ON THE DEPARTMENT OF COMMUNICATION, PUBLIC RELATIONS AND ADVERTISING OF THE FACULTY OF POLITICAL, ADMINISTRATIVE AND COMMUNICATION SCIENCE (FSPAC), BABEŞ-BOLYAI UNIVERSITY (BBU) Veronica Ioana Ilieş, Assist. Prof., PhD and Paul-Alexandru Fărcaş, Assist. Prof., PhD, "Babeş-Bolyai" University of Cluj-Napoca		434-441
COMMUNICATION – THE TERRITORY OF RELATIONSHIP CAPITALIZATION Ruxanda Literat, Assist. Prof., PhD, Technical University of Cluj-Napoca		442-449
LEGAL TRANSLATION AS AN ACT OF DOMAIN-SPECIFIC COMMUNICATION Simina Badea Assist. Prof., PhD, University of Craiova		450-454
GRICE'S CONVERSATIONAL MAXIMS IN INTERCULTURAL COMMUNICATION : FROM A DISCOURSE-BASED APPROACH TO COMMUNICATION ETHICS Sorina Chiper, Assist. Prof., PhD, "Al. Ioan Cuza" University of Iaşi		455-459
POLITICAL COMMUNICATION THROUGH SOCIAL NETWORKING IN NOWADAYS ROMANIA Sultana Avram, Assist. Prof., PhD, "Lucian Blaga" University of Sibiu		460-465
THE PROTECTION OF NATIONAL MINORITIES' LINGUISTIC RIGHTS IN THE MEDIA PhD Student Irina-Nicoleta Ghigiu, University of Craiova		466-476
ADORNIAN MEDITATIONS. COMMENTARIES TO THE 15TH PRELECTION PhD Student Ovidiu-Marius Bocșa, Technical University of Cluj-Napoca, Baia Mare Noth University Centre		477-484
COMMUNICATION THROUGH THE INTERNET Elena-Iulia Apăvăloaie, “Petru Maior" University of Tîrgu-Mureş		485-493
THE TEACHER – AN EFFICIENT COMMUNICATOR Teodora-Georgiana Amza, PhD Student, University of Pitești		494-497

Communication, Context and Interdisciplinarity

The Proceedings of the International Conference Communication, Context, Interdisciplinarity